Online blog marketing is a big deal. Almost every major site online is based in the form of a blog, or has an active and engaging blog associated with it. So why don’t you? Why aren’t you using a blog as part of your overall online marketing strategy? This is an important question, as there are a lot of people who are using a blog as their primary way of earning money online. So implementing blog marketing online is something that is extremely important for your success.
Now some people see blogs as a tool only used by the entertainment industry and professional chefs to interact with fans and followers. But it is not true. You can use blogs for all kinds of reasons, and these are just some of the reasons I’m going to talk about today. Never underestimate the power that a blog has to drive sales, boost readership and engagement, and build your brand.
Here is 1 simple reason why people choose to implement blog marketing online:
1) Creating a professional blog is easier than a website
With a theme, you simply upload it to your WordPress dashboard, and edit it as you see fit. There are tons out there free and paid. But you can easily download more for free from your WordPress control panel. With a choice of themes, creating a blog is easier than ever. Now you don’t need to struggle to learn coding or pay high fees to people to build a website. And you don’t even need to deal with website building software.
Here’s another reason why people apply blog marketing online:
2) It’s great for monetization
“Monetization” simply means how you are going to make money from your blog, site, product etc. On a blog, there are many ways you can monetize it. You can host Google AdSense ads on your blog, you can promote affiliate products (or your own products) on your blog, you can promote your affiliate program on your blog, you can create T-shirts. and make them for sale on your blog, and you can also charge people to advertise on your blog. It really is that easy.
Because I offer services and products, my favorite way to make money from my blog is to promote my affiliate program there. This way I can encourage users who want to make money to see my advice in my blog posts – and I believe that my consulting services are even better than the knowledge I provide on my blog. Then they go, and become a colleague of mine, and I get a free promotion for my consulting services.
You can do the same thing if you sell a product or service – or – you can take an entirely different route and promote affiliate goods. You can sign up for a CPA program (cost per action), and earn money whenever someone clicks on a link or banner on your blog. The options are endless, and the world is yours when it comes to online blog marketing.
Here’s another reason people use blogs:
3) Video Blog
Video blogs are very popular. These are the types of blogs that major entertainment companies and even small-time chefs use to become popular. If you’re a chef, instead of writing about a recipe or how to make something, just make a video and upload it to your blog so people can see you actually make it. This will further help you build relationships with your customers and repeat visitors.
If you’re a viewer of cooking videos, wouldn’t you rather read about it to see how much ingredients and the ratio of ingredients used? For some people, they just love watching the food cook. And should the day come for them to make that exact same recipe for themselves, they’ll want to know the exact size and quantity to put in the pot before they run out and turn an entire dish into a disaster.
Video blogs are very popular. But there is another reason why you should do online blog marketing.
4) Content Syndication
Writing a blog post is one thing, but writing a blog post is another thing entirely and sharing and distributing it on the Internet. Also, writing articles and uploading them systematically to a custom website is difficult. When you upload content to a regular website, you have to worry about the URL structure, how it fits on the page, how it fits around ads or Google Adsense content, how to create a snippet of it. Go, etc. This could be a hassle.
But with a blog, it’s all taken care of for you. Great link structure is created and protected, you can easily edit your blog posts, you can easily design your blog posts around ads, photos and other links on your site, and much more. Plus, you can make it easy for people to easily syndicate your content – and subscribe to your blog – with just 1 simple click. There are definitely advantages to doing blog marketing online.
A blog can be a powerful tool when it comes to increasing your sales and profits. Hopefully you no longer see the blog as a 1-dimensional tool. It’s definitely multi-dimensional, and how big you scale it is entirely up to your creativity and marketing ingenuity.
Also, be sure to realize that blogs are a great way to build your brand and presence within a niche. As time passes, your blog can become an “authority site” within your niche. People will know everything about you and who you are, and you may be approached for partnerships, interviews, or even deals with top leaders in your niche. All this can happen when you do blog marketing online, so start doing it today.